Skill Award in Marketing

This skill award exposes students to the role marketing plays in organizations. Students will gain experience in developing a marketing strategy. This skill award may aid the student in searches for entry-level jobs in marketing.

Required courses:
BUS 130Introduction to Business3
BUS 185Elements of Marketing3
BUS 192Advertising3
Total Units9

Skill Award Level Student Learning Outcomes

Students completing the Marketing Skill Award will:
  1. Understand and analyze the basic “4 Ps” model for marketing products and services.