COUN 103: Social Media and Artificial Intelligence for Job/Internship Search

Citrus College Course Outline of Record

Citrus College Course Outline of Record
Heading Value
Effective Term: Fall 2025
Credits: 3
Total Contact Hours: 54
Lecture Hours : 54
Lab Hours: 0
Hours Arranged: 0
Outside of Class Hours: 108
Total Student Learning Hours: 162
Transferable to CSU: Yes
Transferable to UC: No
Grading Method: Standard Letter, Pass/No Pass

Catalog Course Description

This course will provide students with comprehensive knowledge and practical skills needed for a successful job search using social media platforms such as LinkedIn and Instagram, and artificial intelligence tools to compete in a competitive job market. Students will create a LinkedIn account, a traditional resume and cover letter, and learn how to effectively network and communicate with employers. Students will create a job search plan and develop tools for tracking job applications and monitoring social media accounts. 54 lecture hours.

Course Objectives

  •  Navigate multiple social networking platforms, using professional discretion and appropriate privacy settings
  •  Understand methods of professionally communicating on various social media sites
  •  Create a plan for utilizing social networks for professional & career purposes
  • Identify social networks and methods for connecting and networking professionally online

Major Course Content

  1. Introduction & Social Media Overview
  2. Facebook, Twitter, Instagram, and TikTok
  3. Personal assessment of strengths, skills, personality and values and how to communicate them to employers
  4. Creation of LinkedIn Account
  5. Social Media and Professionalism (Personal Brand)
  6. The Employers Perspective of Social Media
  7. Promoting Your Social Media Presence Professionally
  8. Creation of a traditional resume
  9. Understanding Application Tracking Systems for resume submission
  10. Creation of a cover letter
  11. Creation of elevator pitch
  12. How to professional network using LinkedIn and other social media platform
  13. Develop a plan for continued management and monitoring of social media accounts
  14. Understanding the evolving job market/job market trends
  15. Understand the role of social media and AI (artificial intelligence) in the modern job search process
  16. Effectively use AI-powered job search platforms and tools.
  17. Develop a personalized job search strategy that leverages social media and AI.

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Examples of Required Writing Assignments

Provide examples of good and bad writing samples for introducing yourself online Review proper and winning introductory techniques for making new contacts professionally

Examples of Outside Assignments

Students will create both a traditional and digital resume and cover letter to include key words targeted to specific jobs or internships. The assignment will also cover how to submit resumes that are readable in Applicant Tracking Systems (ATS).
AI Powered Job Search Case Study
Resume and Cover Letter Enhancement using AI
Introduction to AI-driven job search platforms

Instruction Type(s)

Lecture, Online Education Lecture