A.A. in Public Relations

A general program that focuses on organizational communication, public relations, and advertising; and that prepares students to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.

A.A. Degree Level Student Learning Outcomes

Students completing the Public Relations A.A. Degree will:

  1. Understand the role of a public relations professional in the media profession.
  2. Demonstrate understanding of the principles of persuasion strategies in multiple modes of communication.
Required courses:
COMM 100Mass Media and Society3
COMM 101Reporting and Writing News3
COMM 104Public Relations3
COMM 150Communication Theory3
COMM 260Social Media3
Select one (1) of the following:
Introduction to Popular Culture3
Design for Media3
Student Media: Beginning Staff3
Multimedia Reporting3
Select one (1) of the following:
Elements of Marketing3
Introduction to Sports Information3
Argumentation and Debate3
Total Units21