A.A. in Public Relations
A general program that focuses on organizational communication, public relations, and advertising; and that prepares students to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.
A.A. Degree Level Student Learning Outcomes
Students completing the Public Relations A.A. Degree will:
- Understand the role of a public relations professional in the media profession.
- Demonstrate understanding of the principles of persuasion strategies in multiple modes of communication.
This degree requires meeting the Citrus College General Education and proficiency requirements combined with successful completion (grades of “C” and above) of the following major requirements:
| Code | Title | Units |
|---|---|---|
| Required courses: | ||
| COMM 100 | Mass Media and Society | 3 |
| COMM 101 | Reporting and Writing News | 3 |
| COMM 104 | Public Relations | 3 |
| COMM 150 | Communication Theory | 3 |
| COMM 260 | Social Media | 3 |
| Select one (1) of the following: | ||
| Introduction to Popular Culture | 3 | |
| Design for Media | 3 | |
| Student Media: Beginning Staff | 3 | |
| Multimedia Reporting | 3 | |
| Select one (1) of the following: | ||
| Elements of Marketing | 3 | |
| Advertising | 3 | |
| Introduction to Sports Information | 3 | |
| Argumentation and Debate | 3 | |
| Total Units | 21 | |
Career Opportunities
There are a variety of careers you can do with this major.
To explore more about this major, schedule an appointment with a career counselor.