NC 656: Marketing and Social Media for Small Business

Citrus College Course Outline of Record

Citrus College Course Outline of Record
Heading Value
Effective Term: Fall 2022
Credits: 0
Total Contact Hours: 20
Lecture Hours : 20
Lab Hours: 0
Hours Arranged: 0
Outside of Class Hours: 40
Transferable to CSU: No
Transferable to UC: No
Grading Method: Non-Credit Course

Catalog Course Description

This course focuses on understanding and developing a marketing plan as well as the use of social media to promote a small business. Skills include customer valuation, market determination, insights about competitors, market research, and hands-on use of various social media platforms. Open entry/exit. 20 lecture hours.

Course Objectives

  • Comprehend and determine basic marketing goals to promote a small business.
  • Understand how to identify and target a particular market.
  • Appreciate the value in evaluation of competitors.
  • Know how to conduct basic market research.
  • Understand how to access markets via the social media platforms.
  • Generate a simple marketing plan.

Major Course Content

  1. Marketing Goals and Objectives
    1. Specific
    2. Measurable
    3. Timely
  2. Market Determination
    1. Customer Identification
    2. Marketplace Identification
  3. Market Research
    1. Competitive Advantage
    2. Evaluation of Competitors
    3. Primary Research
    4. Secondary Research
  4. Promotion Strategies
    1. Direct Marketing
      1. Print
      2. Broadcast
      3. Mailings
    2. Publicity and Public Relations
    3. Sales Promotion
    4. Digital
      1. Online/E-mail
      2. Websites
      3. Social Media
        1. Facebook
        2. Instagram
        3. Twitter
        4. LinkedIn
        5. Other
  5. Marketing Plan
    1. Outline
    2. Tactics/Implementation
    3. Budget
    4. Growth/Evaluation

Suggested Reading Other Than Required Textbook

Materials supplied and/or created by the instructor (i.e. PowerPoint, videos, websites, handouts, and other documents)

Examples of Required Writing Assignments

Sentences and/or paragraphs explaining and encapsulating specific market information

Examples of Outside Assignments

Conduct market research through online research, survey, and discussion with others.

Instruction Type(s)

Lecture, Online Education Lecture