BUS 185: Elements of Marketing

Citrus College Course Outline of Record

Citrus College Course Outline of Record
Heading Value
Effective Term: Fall 2024
Credits: 3
Total Contact Hours: 54
Lecture Hours : 54
Lab Hours: 0
Hours Arranged: 0
Outside of Class Hours: 108
Total Student Learning Hours: 162
Transferable to CSU: Yes
Transferable to UC: No
Grading Method: Standard Letter

Catalog Course Description

A course focusing on the moving of goods, services, and ideas from producer to consumer. Topics include: functions and institutions of marketing; marketing research and customer motivation; buying, selling, pricing and competition; transportation, storage and packaging; banking, communication, and insurance. 54 lecture hours.

Course Objectives

  • analyze the basic factors which shape the marketing strategies and tactics of business
  • formulate and explain a marketing program
  • assess solutions to problems which may be encountered

Major Course Content

  1. Marketing's role in society
  2. Marketing' role within the firm
  3. Economics fundamentals
  4. Finding attractive marketing opportunities
  5. Uncontrollable environments affecting marketing management
  6. Getting information for marketing decisions
  7. Final consumers and their buying behavior
  8. Industrial and intermediate customers and their buying behavior
  9. Segmenting markets and forecasting their potential
  10. Elements of product planning
  11. Product management and new product development
  12. Place and physical distribution
  13. Retailing
  14. Wholesaling
  15. Promotion introduction
  16. Personal selling
  17. Mass selling
  18. Pricing objectives and policies
  19. Marketing arithmetic
  20. Price setting in the real world
  21. Marketing strategy planning for international markets
  22. Marketing in a consumer-oriented society: appraisal and challenges
  23. Career planning in marketing

Suggested Reading Other Than Required Textbook

Research Articles

Examples of Required Writing Assignments

Research Project Case Studies Discussion Board postings

Examples of Outside Assignments

Students are required to Students are required to watch the assigned video cases and answer the questions from the textbook. Completely answer the questions and address all of the relevant issues. Take an analytical approach when viewing/writing their response.
Discussion Board Questions Answer questions Complete online assessments Read required materials Case studies

Instruction Type(s)

Lecture, Online Education Lecture